![]() ![]() Chinese video-sharing website Bilibili has made its stand clear that it intends to revolutionize the game distribution in China with a $123 million investment in TapTap as reported by Tech Crunch. Bilibili’s investment in TapTap is being looked upon as a step against traditional app distribution channels.Įarlier, the industry witnessed Epic Games vs Apple fiasco, where Fortnite was removed after it allowed players to buy paid in-game currency bypassing the App Store. To understand how is that even possible for Bilibili to disrupt the market then one needs to delve deep into the matter. When most Chinese game distribution platforms stick to the typical 50-50 revenue sharing standard, Taptaps zero-commission fee policy has helped X.D. ![]() Network to attract a number of gaming companies to be its backers, including Lilith Games and MiHoyo, as mentioned earlier. TapTap is a platform that doesn’t charge a commission when the payment is made for in-app purchases. Network is a good and reasonable choice for Bilibili. This is totally different from the likes of Huawei, Xiaomi, etc in China (Google and Apple also do the same worldwide) which charges a certain percentage from the developers. This has tempted not only individual developers but also the likes of Genshin Impact which skipped traditional android app distribution channels. TapTap is trying to be an alternative to these giant game distributors.īilibili is not only trying to disrupt the traditional game distribution market but it’s also diversifying its revenue streams to take on the likes of Tencent. In 2018, its revenue from mobile games accounted for 71% of overall revenue which reduced to just 40% in 2020. Bilibili is mostly known for ACG-themed mobile games, such as the Chinese version of Fate/Grand Order. ![]()
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